microblading feathering

Everything You Need To Know About Microblading

If you’re looking to up your eyebrow game (hello Instagram brows!), you might want to look into beauty’s latest craze, microblading. But if you’re anything like us, your first question will be: what is microblading?

The very natural looking treatment delivers semi-permanent results, unlike the sometimes Sharpie-esque effects of permanent makeup and cosmetic tattooing. Microblading is a semi-permanent tattooing technique in which a small handheld tool made of several tiny needles is used to add pigment to the skin. The treatment is less invasive than traditional cosmetic tattooing and aims to give the look of real, fine hairs. The treatment is considered best for anyone who wants a natural brow look that lasts. 

Nadia Afanaseva, microblading expert and trainer at Eye Design New York, told InStyle US why so many women are turning to microbladed brows. “Microblading is perfect for those who want to fully reconstruct, define, cover gaps or fill-in over plucked brows.”Looking for microblading salon? Look no further,Cosmetic Tattoo by rach got you covered .

You may have heard of the “cost per wear” argument, whereby an individual justifies an expensive purchase with the fact it will be well worn and, thus, the price well worth it.

That’s how I convinced myself to spend $1000 to have my eyebrows microbladed.

I wake up each morning at 3.30am, almost always looking slightly dishevelled. I’m a mad skincare junkie, so I still manage to slap on my five layers of essences, serums and creams, but that’s really all I have the energy to do. Occasionally, concealer and eyebrow gel will be applied depending on the level of necessity and how much time it’s taken me to leave the comfort of my bed.

I’d always thought microblading was a great idea but never actually bothered to look into it. Having eyebrows looking “on fleek” from the get go appealed to me; brows done well frame your face and make you instantly look put together.

When you’ve tried every pencil, powder, pigment, gel, and stencil at Sephora and your brows are still off fleek, microblading — a more permanent solution to thin brows — is the last-ditch-effort treatment that promises to change your brow lift. The face tattoo technique isn’t as scary as it sounds. Here, we talked to New York City microblading guru Piret Aava, aka The Eyebrow Doctor, to find out everything you need to know about the treatment that beauty insiders (from Olivia Palermo to JR Smith) are already obsessed with.

What Is Eyebrow Microblading?

As the trend of “natural” bushy brows grows, so does the cosmetic tattooing industry.

Microblading, powder, ombre — the before and afters are all over social media and selling the promise of brows like actress and model Cara Delevingne.

And if you are after a full look that is beyond your natural reach, it’s tempting to get it sorted once and for all (for a couple of years, at least) to avoid a daily brow application.

But it’s clear people have received, or at least are concerned about, bad ink jobs.

“How to remove eyebrow tattoo at home?”, “How to erase eyebrow tattoo?” and “Can eyebrow tattoo be corrected?” were just some commonly searched questions I found while researching this story.Know more about our microblading services. 

What Is Microblading?

Feather touch or Microblading is semi-permanent tattooing of the eyebrows, confusion swirls around the ever growing use of names for Microblading. It’s also known as Feather Touch brows, 3D Brows and Eyebrow Embroidery, Eyebrow Tattooing, Feathered Brows the list goes on.  It originated in Far East Asia, this method is the finest form of eyebrow tattooing. The required pigment (we prefer to use Swiss Organic Synthetic pigments) is deposited into the Epidermal layer of the skin with a high quality sterile disposable Microblade and hand tool to deposit very fine hair like lines of pigment into the skin. This is a manual method there is no machine used. These thin lines flow in the same direction as your own eyebrow hairs, to create crisp and natural results. When using this method, the pigment is deposited closer to the surface of the skin than when the conventional machine method is used. All equipment used during the procedure is sterile and disposable, we take great pride in keeping a clean studio for our clients, we also use hospital grade cleaning products.


Microblading is a technique using a superfine tattoo pen, anywhere between 12 to 15 needles, to deposit pigment into the skin. The tip of the pen is so fine it can create hair strokes that look real. The needles only reach into the superficial layers of the skin, which is why the procedure is considered semi-permanent. 

Afanaseva explains that during the microblading process a special microblading pen is used “to draw on individual strokes one by one.”

Microblading is a form of permanent eyebrow makeup that creates natural, beautiful eyebrows, it is sometimes also referred to as Eyebrow Feathering.

Although Microblading and Eyebrow Feathering are considered forms of eyebrow tattooing, the difference is that every hair stroke is drawn by the artist with a handheld microblade. Each eyebrow stroke is manually shaped and blended into the client’s existing eyebrow hair which results in a more natural look.

Things You Need To Know Before Getting Your Eyebrows Tattooed

If you have recently tanned, this will affect the outcome of the healed colour.

If you are sunburnt you will need to reschedule your Microblading appointment – your deposit will be lost.

Do not drink ALCOHOL or CAFFEINE before the procedure (at least 24-48 hrs for alcohol as it thins the blood and will affect pigment retention).

Do not take Advil, Aspirin, Niacin, Vitamin E, Fish Oils and/or Ibuprofen or other blood thinners unless medically necessary, 48-72.hrs prior to your procedure. Taking these prior to the appointment will cause unnecessary bleeding, giving you unsatisfactory results – bleeding pushes the pigment out of the skin.

Before and After Image of Cosmetic Tattoo Done

If you’ve had laser removal on the brows, the treated area can have more scar tissue and can affect the outcome of the result.  Please note you may need more treatments than usual to get desired pigment retention.Our exclusive range of microblading services  will help you in eyebrow microblading, feathering or hair stroke eyebrow tattooing procedures. 

Botox should be done at least 2 weeks before or 2 weeks after the procedure, Microblading requires stretching of the skin, which could move your botox if it’s fresh.

Avoid exercising the day of procedure; exercise opens the pores in the skin and increases circulation to nerve receptors making it more painful, you can also bleed more.

Try to make your appointment when you don’t have your period, the procedure will hurt more than usual, and you will bleed more affecting results.

No waxing or tinting 3 days before Microblading; better to let the hair grow out before the appointment if possible.

Skin types best suited to Microblading are Dry to Normal skin types if you have a combination to Oily skin you would be better suited to a Combination Brow, Ombre brow or Nano brow (All machine work).

Immediately following your procedure, the tattooed area will appear to be darker and bolder in colour. Over the next 2 days it will appear even darker and thicker, scabs begin to form as the pigment mixes with your blood. Let the scabs naturally flake off bit by bit. It will take some people up to 14 days for the scabbing to be over. Please note, once the scabbing has come away from the brow area, for some people, the eyebrow tattoo will be significantly faded, the brows will darken up until week six. This is due to the body growing a new layer of skin over the tattooed area, that new layer of skin will exfoliate over the next 4-6 weeks making the brows gradually darken.

If you are on any medications or have any Medical conditions you need to contact us before booking. If you are a smoker or are on quite a few medications this can fade your brows quicker than usual.

Please note that Eyebrow tattooing is not something you would get right before a big event or before you leave to go on a sunny fun filled holiday please make sure you you allow for healing time of at least 15 days after your tattoo. Eyebrow aftercare is VERY important to get good results.

How does eyebrow tattooing work?

When cosmetic tattooing first gained traction in the 1980s, it was often performed by body tattooists using regular tattoo tools.

Eyebrow Tattoo Image

“Most of the tattoos from the early ’80s were harsh colours and with fuzzy edged lines that, with time, developed a further hazy edge. There was no subtlety in colour or application,” says Samantha Eisman, a dermatologist based in East Melbourne.

These days you are more likely to see subtle transformation using techniques known as microblading and microshading.

Should we trust online skincare influencers?

Can we trust online influencers about something as individual as skin? And when is it important to seek out a professional?

“Body tattoos are permanent as the tattoo ink has bigger particles that don’t get cleared by the body,” Dr Eisman says. “With cosmetic tattoos, a pigment rather than an ink is used … and generally does not last for more than five years.”

Both are deposited into the layer of skin known as the dermis. She says the cosmetic tattoo pigments come in soft colours, allowing for a subtle result.

Eyebrow tattooing requires a minimum of two treatments.

The beauty trend is popular with all nationalities and can also be used for medical reasons, explains Paula Reali, president of the Association of Cosmetic Tattoo.

“It can help people with alopecia … and anyone undergoing cancer treatment can still have it done — they just have to be under a doctor’s supervision.”

How much does microblading cost?

When getting a cosmetic procedure such as microblading, it is always best to seek a professional salon that specialises in the treatment (remember, microblading is a form of tattooing). Although prices vary depending on location and an artists expertise, a quality job can run anywhere between $900-$1500. 

Who is qualified to perform the procedure?

Billie Kubeil is a cosmetic tattooist from Narre Warren in Victoria.

She says tattooists should be qualified and registered for skin penetration with their local shire.

“Clients should also be able to see their certificates of qualification and insurance. Technicians will not be able to gain insurance without having a certificate of course completion.”

She says referrals from others who have used the tech are important because photos on a website can’t be verified as their actual work.

How long does microblading take?

Just like a tattoo appointment can vary, microblading appointments can range from anywhere between two to three hours depending on the artist.

The treatment is an extremely meticulous process, Afanaseva explains, that takes on average around two hours to complete.Check out microblading page which has everything you might need near you.

“The first hour we’re drawing the shape in with a removable pencil,” Afanaseva told InStyle. “That’s the longest part and the most important step. During this time, the best-customised shape for every client is chosen.” The brow expert advises clients to be cautious of places that claim to complete the process in one hour. “It’s not a rushed procedure, it cannot be done in an hour.”

It doesn’t hurt (too much)

Pain is relative. “Some feel more than others. Overall it feels like little scratches. You feel it, but it’s not unbearable. It’s not like having a baby,” says Aava, who preps her patients’ brows with topical numbing cream and tops up throughout the process to dull the discomfort.

Image of Before and After Eyebrow Tattooing

Prior to the microblading and after the consultation, I had an anesthetic cream on my eyebrows for about 30 minutes. Then, each brow took about 10-15 minutes to complete. Easy peasy.

“I use a scalpel-like instrument (microblade) that has tiny needles with different heads and curvatures which creates tiny hair strokes blending with the clients natural existing hairs,” explains Ms Cervellone.

“We use it to lightly scratch over the surface layer of the skin with a combination of upwards and slanted curves to give the hair strokes a natural three dimensional appearance. The skin is broken with fine hair stroke lines and the pigment is then absorbed into the skin and will heal into natural looking hair strokes.”

Accredited cosmetic tattoo technicians use topical anaesthetics, but they need to be supplied by the client as tattoo artists and laser technicians are not authorised to sell or supply scheduled medicines.

The technician can help you organise the sourcing of anaesthetics from a compounding pharmacy.

“The topical anaesthetics work really well. Some people might feel a bit of discomfort, but it’s not a pain that’s traumatic or one needs to get nervous about.”

Eyebrow tattooing takes seven to 10 days to heal, and generally lasts about 18 months to two years, fading over time.

How quickly that happens will depend on genetics, sun exposure, if you exfoliate with retinoids and hydroxy acids, and how oily your skin is, says Dr Eisman. Your health can also play a role, Ms Reali says.

“If you have people who suffer from immune problems like diabetes, the retention [of the pigment] will be less.”

Aftercare is essential

That means protecting freshly bladed brows from all moisture–no sweaty workouts or washing your face with water. Some patients experience itching and redness during the first week, which Vaseline can alleviate. Brows will look slightly darker at first, but the color will fade 30 to 40 percent. Aftercare ointments are provided during your first appointment. “Overall they look great right away and you don’t have to hide,” Aava says. “Slight redness and mild swelling is normal.”

Results last up to three years

Depending on the skin and lifestyle, Ava’s clients come back for touch-ups once every six months.

It depends on a number of lifestyle factors. Sun exposure for example causes tattooed brows to fade quicker – we suggest using sunscreen on your brows while out in the sun. Swimming in chlorinated water on a regular basis does affect the tattoo ink, so avoid excessive exposure. I find brows tend to fade quicker with the people who regularly go to the gym due to cell turnover and regular detoxing.  Also, be mindful of these ingredients in your daily facial products: Glycol Acid, Retinol, Vitamin A & C. It is recommended that you check your cleansers and moisturisers for these ingredients as they can fade the tattoo prematurely. Beauty treatments such as chemical peels, microdermabrasion, and IPL lasers: They should be completely AVOIDED in the tattoo area. Make sure to tell your beauty therapist to avoid the brow area and to use a protective barrier film or covering. If you have Alpha Hydroxy Acids in your skin care you need to stop using them for at least 3 months before your appointment to get the best healed results.  If you have sun damaged skin this can also affect results. Because there are so many factors involved it’s impossible to answer this question for everyone on average however I would say Microblading would last a year, Ombre brows can last longer up to 3 years depending on many lifestyle factors.

Microblading is an investment

The first treatment can cost up to $900. While lower-priced services are available, Aava cautions against visiting inexperienced technicians. Remember, microblading is a form of tattooing.

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