Eyebrows aren’t just a trendy beauty accessory—they are a powerful feature that can transform your face. I’ve seen firsthand how the right eyebrow shape can take a client’s look from “meh” to “wow.”
Over the years, I’ve worked with thousands of clients, and many have shared the same frustrations when it comes to finding the perfect eyebrow pencil.
Whether it’s dealing with sparse spots or achieving that ultra-natural look, the quest for the right pencil has always been a journey of trial and error.
But I’ve got great news—2025 is shaping up to be the year of excellent, easy-to-use eyebrow pencils that give you precise control and long-lasting results.
Top Eyebrow Pencils of 2025: Which One Should You Choose?
Picking the best eyebrow pencil comes down to what you need: are you after precision? Longevity? A natural look? Let’s dive into the top eyebrow pencils of 2025, with options that tick all the right boxes.
Best Overall Eyebrow Pencil of 2025
The Victoria Beckham Beauty BabyBlade Microfine Brow Pencil has been my personal favourite this year, and it’s easy to see why. It delivers that perfect balance between precision and natural definition, which is a must for achieving the soft, elevated look that’s in for 2025.
It’s a little luxury in a pencil form, but with ingredients like camellia japonica oil and rosehip seed oil, your brows get the nourishment they deserve while staying put all day.
Budget-Friendly Yet High-Quality Eyebrow Pencils
Not everyone wants to splurge on eyebrow products, and that’s perfectly fine! The e.l.f. Instant Lift Waterproof Brow Pencil is an absolute game-changer in the budget category.
It’s waterproof, creamy, and gives great coverage without breaking the bank. I’ve used this product in my studio for clients who need something quick and effective, and it never disappoints.
What to Look for in the Best Eyebrow Pencils for 2025
When choosing an eyebrow pencil, there are a few important factors you need to consider. From the formula to the application, every detail counts.
Key Features of a Quality Brow Pencil
When I’m picking out an eyebrow pencil for a client, I always check for a few key features:
- Formula Longevity: A long-wear pencil is a must. I’ve had clients who’ve told me their brow pencils tend to fade after a few hours, which can be super frustrating. Go for a pencil that’s either waterproof or smudge-proof to make sure your brows stay intact.
- Ease of Application: A pencil that glides on smoothly makes a world of difference. It’s less about force and more about finesse. Products that don’t tug at the skin or hair are ideal, especially for beginners who are still learning the ropes.
- Buildable Pigment: I love pencils with buildable formulas because they give me control over how intense or soft the brows will look. This is especially important for clients with thin or sparse brows who need a more natural look.
The Importance of a Retractable vs. Sharpening Pencil
Here’s where personal preference comes in. I tend to recommend retractable pencils for their convenience—no sharpening required.
However, the classic pencil sharpened to a fine point offers precision and can be better for those who want more control. I personally use both in my practice depending on the style I’m going for.
Nourishing Ingredients in Brow Products
While most people focus on pigment, I’ve found that nourishing ingredients can make a real difference in the long run.
I recommend pencils with ingredients like castor oil and rosehip seed oil for their hydrating properties. These keep the brows healthy while you’re perfecting your look.
The Best Eyebrow Pencils for Different Needs
Different brow types call for different products. Whether you’ve got sparse brows or want to try a trendier, fuller look, there’s a pencil out there for you.
Best for Sparse Brows
For sparse brows, you want a pencil that can fill in gaps while mimicking natural hair strokes. Benefit Cosmetics Precisely, My Brow Pencil has been a top choice in my salon for years.
It’s incredibly fine-tipped, which means you can draw in precise, individual hairs that blend seamlessly into your natural brow shape. Plus, it’s long-lasting and doesn’t fade throughout the day.
Best for Thin Brows
When it comes to thin brows, you need a pencil that creates definition without looking too heavy. Anastasia Beverly Hills Brow Wiz has a delicate 1mm tip that makes filling in those areas easy. It’s a favourite for clients who want subtle, natural-looking brows that aren’t overdone.
Best Long-Lasting Eyebrow Pencil
If you’re someone who struggles with brow products fading or smudging throughout the day, I’d recommend Maybelline Tattoo Brow 36HR Eyebrow Pencil. It’s waterproof and smudge-proof, which makes it perfect for long days or humid conditions.
I’ve tested this on myself on a busy Melbourne day, and my brows stayed intact until I removed it that night. It’s one of the most reliable options for people who need their makeup to last.
How to Choose the Right Eyebrow Pencil for Your Skin Type and Climate
When selecting the best eyebrow pencil, your skin type and the local climate can make a huge difference in performance.
In Australia, where the weather can vary from humid and sticky to dry and windy, it’s essential to choose a product that holds up to the environment. Let’s break down how your skin type and climate affect your brow pencil choice.
Eyebrow Pencils for Oily Skin
If you have oily skin, you know that the makeup you apply tends to slide off after a few hours. I’ve had clients with oily skin tell me how frustrated they are with eyebrow products that fade or smudge.
For this, you’ll want to opt for long-wear, waterproof or smudge-proof formulas. These will stay put, even on hot, humid days.
Best for Oily Skin:
- Maybelline Tattoo Brow 36HR Eyebrow Pencil
- Anastasia Beverly Hills Brow Wiz (long-lasting, precise)
- MAC Pro Brow Definer Pencil (sweat-resistant)
These formulas are great for providing defined, lasting brows, and they won’t budge under sweat or humidity. A waterproof pencil ensures your brows stay in place, even when you’re out in the elements.
Eyebrow Pencils for Dry or Sensitive Skin
Dry or sensitive skin can often lead to products looking patchy or uneven. The key here is to choose a creamy or wax-based formula that glides smoothly over your skin without tugging. I’ve found that creamy formulas offer a softer finish and don’t highlight any dry patches or rough skin.
Best for Dry/Sensitive Skin:
- Victoria Beckham Beauty BabyBlade Microfine Brow Pencil (hydrating formula)
- Benefit Cosmetics Precisely, My Brow Pencil (soft application with a natural finish)
- L’Oréal Paris Brow Stylist Shape and Fill Pencil (gentle on the skin)
These pencils offer a smooth application that won’t irritate sensitive skin. They also provide a more natural, less harsh look, which is ideal for those with dry patches.
Eyebrow Pencils for Humid or Hot Climates
Living in a humid or hot climate means sweating is a real concern. If you’re living in Melbourne’s summer heat or Queensland’s humidity, you’ll need a brow pencil that resists sweat, humidity, and water.
Best for Hot or Humid Climates:
- Urban Decay Brow Blade Waterproof Pencil + Ink Stain (waterproof, sweat-proof, and long-lasting)
- Rare Beauty Brow Harmony Precision Eyebrow Pencil (ideal for long days in the heat)
These eyebrow pencils are designed to survive hot, sweaty conditions. They have a high resistance to humidity, which makes them ideal for those of us living in places where the weather can be unpredictable.
Eyebrow Pencil vs. Brow Gel: Which is Better for You in 2025?
As eyebrow trends evolve, many are faced with the decision of choosing between an eyebrow pencil and a brow gel. Both have their merits, and each has its own unique benefits. So, which one is best for you in 2025?
Eyebrow Pencils: Precision and Definition
Eyebrow pencils are a classic tool for creating clean, defined lines. If you want precision and control, a pencil is your go-to tool. Whether you’re filling in sparse spots or defining the arch, the pencil provides a fine tip that mimics individual hairs.
Benefits of Eyebrow Pencils:
- Perfect for creating defined, structured brows.
- Versatile for all types of brow shapes.
- Great for filling in sparse areas.
- Available in a wide range of shades for customisation.
Best for Precision:
- Anastasia Beverly Hills Brow Wiz
- Benefit Cosmetics Precisely, My Brow Pencil
Brow Gel: Volume and Hold
If you’re after a more natural, fluffy brow look, brow gels are your best friend. They offer less precision but more hold and volume, which is perfect for the feathery brow trend that’s going strong in 2025.
Many brow gels are infused with tiny fibers that cling to your existing brow hairs, helping create the illusion of fuller brows without using a pencil.
Benefits of Brow Gel:
- Adds volume and structure.
- Perfect for natural, feathered brows.
- Provides long-lasting hold.
- Quick and easy to use.
Best for Natural, Full Brows:
- Benefit Gimme Brow+ Volumising Eyebrow Gel
- Anastasia Beverly Hills Brow Gel
- L’Oréal Brow Stylist Plumper Gel (great for adding fullness to thin brows)
Eyebrow Pencil vs. Brow Gel: What’s the Right Fit for You?
Choosing between an eyebrow pencil and a brow gel depends on your personal brow goals. Do you need precision and structure? Go for the pencil. Want volume and a more natural look? A brow gel is your best bet.
Many beauty experts, including myself, recommend using both products together to achieve a defined yet voluminous look. Use the pencil to outline and fill, and finish with a brow gel to add texture and hold.
| Feature | Eyebrow Pencil | Brow Gel |
| Precision | High – for detailed, defined brows | Low – not ideal for precision |
| Volume & Hold | Low – typically does not add volume or hold | High – adds volume and long-lasting hold |
| Natural Look | Medium – can be natural with soft strokes | High – great for natural, fluffy brows |
| Ease of Application | Medium – requires steady hand for precision | High – quick and easy to apply |
| Best For | Filling in sparse spots and defining shape | Fluffy, natural brows with hold |
| Suitable for Beginners? | Yes, especially with fine tips | Yes, especially with tinted gels for shaping |
Combination Approach (Best of Both Worlds):
- Define with a pencil like Benefit Precisely, My Brow Pencil.
- Set and volumise with Benefit Gimme Brow+ for fuller, natural brows.
It’s all about balance. In 2025, we’re embracing both techniques for fuller, more natural brows that last all day.
Expert Application Techniques for Perfect Brows
Achieving the perfect brow look isn’t just about the pencil. It’s all about technique.
Step-by-Step Guide for a Natural Brow Look
- Brush Up & Out: I always recommend starting by brushing your brows upwards with a spoolie. This reveals the natural shape and any sparse areas.
- Outline & Fill: Using your pencil, gently outline your desired brow shape. For a natural look, make sure to use light, feather-like strokes. This creates a subtle, hair-like finish.
- Blend Seamlessly: Once you’ve filled in your brows, use the spoolie to blend the colour. It’s crucial to blend well, especially at the front of the brow, to avoid harsh lines.
Blending and Grooming Tips
I can’t stress enough how important it is to blend. The front of the brow should look natural and soft, so use a light hand there. For the tail of the brow, you can go a little heavier, but remember to always soften those lines with the spoolie.
Layering Products for Definition
Sometimes, one product just isn’t enough. I love layering a brow pencil with a brow gel to lock everything in place. It’s the perfect way to add volume and structure without worrying about your brows moving throughout the day.
What’s Trending in Eyebrow Makeup for 2025
Eyebrow trends are constantly evolving, and 2025 is no different. Let’s take a look at what’s hot and what’s not.
The Minimalist and Natural Brow Trend
In 2025, we’re seeing a shift towards more natural, less structured brows. Gone are the harsh, over-defined brows of the past. This year, it’s all about embracing your natural shape with just a hint of product to define and fill.
The natural look is more achievable than ever, with pencils designed to mimic the hair’s natural texture.
The Fox Eye Brow Trend
For those looking for a bit of drama, the fox eye brow is trending this year. This look involves elongating the tail of the brow and lifting the arch to give a more youthful, cat-eye effect. Using a brow pencil like BBB Ultra Slim Brow Definer can help you achieve that lifted arch effortlessly.
The Continued Popularity of Feathered Brows
Feathered brows are here to stay. This trend focuses on brushing up your brow hairs to create fullness and definition. For a feathery look, I recommend using Benefit Brow Microfilling Pen. It’s designed to create hair-like strokes, which gives the brows a natural yet full appearance.
Product Lifespan and Eyebrow Pencil Care
Eyebrow pencils don’t last forever, and to get the most out of them, you need to take care of them.
How Long Do Eyebrow Pencils Last?
Unlike mascara or eyeliners, eyebrow pencils don’t have a strict expiration timeline. However, sharpening them regularly (about once a week) can help maintain precision and cleanliness. I recommend disposing of them after about a year for hygiene reasons.
Eyebrow Pencil Sharpening Tips
To get the best out of your pencil, make sure to sharpen it regularly. Cooling it in the freezer can help prevent it from crumbling during sharpening, and it ensures you get that crisp, precise tip every time.
Choosing the best eyebrow pencil isn’t a one-size-fits-all solution. Whether you’re after natural brows, precise definition, or long-lasting hold, the right pencil can elevate your entire look.
Based on the recommendations and trends for 2025, there’s a perfect pencil for every brow type and personal style.
