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Why Need To Use Eyebrow Gel?

Most eyebrow products are relatively user-friendly. There’s really only one spot to apply them, and they usually resemble a pencil. Draw on the faux hairs, brush through, and call it a day. But what about products like eyebrow gels? It’s a weird concept–you know, tamping down the hair above your eyes—but they have a genius purpose and can get you once step closer to eyebrow perfection.

Just like you use hairspray to set your hair, eyebrow gel is used to secure your brows in place, says Maribeth Madron, the global eyebrow expert for Maybelline New York. Typically, eyebrow gels are clear, tend to look like tubes of mascara, and they’re the final step in creating your brow look. NYX Control Freak Eyebrow Gel ($6, and Anastasia Beverly Hills Clear Brow Gel ($22, are two examples that follow this function.Check out our range of eyebrow tattoo services to help with your problems. 

You put them on top of a brow that’s been filled in with a pencil. But if you don’t need to fill in any sparse spots (lucky you), it’s really the only thing you need to finish your brows, explains Madron.

But then there’s also tinted eyebrow gels. “If your brows are fine, light or grey, tinted gel is the best for you,” says Madron. “Clear gel can be used by everyone and will add a youthful sheen as well as hold.”

Tinted eyebrow gels help bulk up your brows with pigment, create a natural look, and keep your brows in place. Madron points to Maybelline Brow Drama Brow Mascara ($7,, which she notes is great for “covering gray hairs or bulking up fine eyebrows.” This specific product comes in a variety of shades to match your hair, including a clear version—and there are brilliant products at every single price point, so your wallet can breathe a sigh of relief.

As beauty product-junkies know, there’s nothing better than finding a product that steps up your game so much it becomes absolutely essential to your everyday routine. For me, that product is brow gel. With my sparse, light brows, having defined eyebrows transforms my face, and that’s why I can’t live without brow gel. So what is brow gel? I’m going to fill you in.

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Brow gel comes in several forms, but it’s essentially mascara for your brows. It comes in a mini tube with a brush (they come in all different shapes and sizes) that looks like a smaller mascara wand. Like mascara does for your eyes, brow gel gives your brows definition and makes them look fuller and more lush all day long. As much as I love the look of super defined eyebrows that you can get with products like Anastasia Brow Definer, there’s something to be said for an easy-to-use product that you can use every day — even if you’re running late.

Science tells us that our brows are the most important part of our face. Beauty experts tell us that they’re also the most challenging feature to get right because they’re the only makeup you’re always wearing. This just got complicated.

The array of taming and perfecting eyebrow products are certainly not lacking, but it can still be difficult to achieve a balanced, symmetrical look. From the arch to the shape and fullness of eyebrows, there are myriad concerns when it comes to grooming them, and let’s be honest, deciding between the different kinds of tools—no less figuring out what you’re supposed to be using—is extremely overwhelming. There’s pencils, markers, powders, gels, tinted gels, pomades, waxes, brushes, combs, scissors, oh my!

So where to begin? We asked experts to lay down the basics around common brow tools so that you know exactly how and when to use them—whether your arches are thick, sparse, light, dark, or anything in between. Ahead, we break down the best eyebrow tools for Insta-worthy brows.

What Is Brow Gel?

Eyebrow gel is a beauty product that’s used to tint and shape up your brows in an instant. It also helps to ‘tidy up’ your eyebrow hairs and keep the brows in place, just like hairspray is used to set your hair and keep the hairstyle secure and in place. Brow gels are perfect for those of you who have thick brows that are in need of taming.

How To Use Brow Gel Like a Pro

A part of a beauty and grooming routine is keeping your brows smooth, stylish and shapely. There are many grooming techniques you can apply to your brows – from threading to plucking to microblading – but these require a lot of time and maintenance, and in some cases, a lot of money.Our exclusive range of eyebrow tattoo services  will help you in eyebrow microblading, feathering or hair stroke eyebrow tattooing procedures. 

When it comes to your day to day beauty and makeup routine, it’s important to have a tool that will easily help you to keep your eyebrows looking good, and that’s where brow gel comes in – a handy item that will make your brows beautiful.

If you don’t have a brow gel product in your cosmetics collection, then take a trip down to your local drugstore or beauty concession and pick one up.

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To create eyebrows with tint and definition, here’s a step-by-step guide:

  1. Start off with your skincare regimen. Cleanse, tone and moisturize as usual.
  2. Groom your eyebrows by using your tweezers and pluck the hairs that stick out and use a brush comb to comb the hair upwards.
  3. Use a tinted brow gel and a thin brush and outline the bottom edge of each eyebrow. Then gradually apply the brow tint throughout each arch of each brow.
  4. Then, using a spoolie brush, brush the brows upwards to blend the gel into the brows.
  5. Fill in the brows using the tinted brow gel and a thin angled brush.
  6. Around the brows, apply a small amount of concealer. This trick will help your brows to stand out.
  7. Finish off the rest of your makeup look.

Maybelline New York global brow expert Maribeth Madron told beautygeeks the best way to apply brow gel is by desaturating the brush of extra product, then brushing it in the opposite direction of hair growth to deposit the pigment on your brows. Finally, brush in the direction of hair growth to smooth your brows back down. Voila! You’re done.

How to Choose the Right Brow Gel

When it comes to brow gel, the most important thing far and away is to find the right colour. If you have the wrong shade, your brows will never look natural, and even a perfect application won’t fix that. When you find the right shade for you, brow gel will look totally natural, even with a quick and messy application.

If you have naturally full and thick eyebrows (lucky you!), you just need a clear brow gel. If you have some sparse areas, you want to find a brow gel that matches your natural hair colour.

Bobbi Brown Natural Brow Shaper & Hair Touch Up is a great pick. This popular product comes in several incredibly natural-looking shades that work for a range of blonde, brown, and red hair colours.

PRO TIP: If you can’t decide between two colours, opt for the lighter shade. Unnatural-looking brows are almost always the result of eyebrow makeup that’s too dark.

It’s important to customise your brow routine to your unique needs. If your brows are 99% perfect, you might just need to comb over them with some brow gel. Just a single coat makes your brows look infinitely more uniform and glossy.

If you’re like most of us and need a bit more help in the eyebrow department, you’ll want to use a two-step process. Here’s how.


  • Create definition


Start by drawing in your brows with a pencil, wax, or powder. Use short strokes to create the look of natural hairs. Love pencils? We love Benefit Instant Eyebrow Pencil.

When you’re ready to graduate to wax, check out stylist fave Anastasia Beverly Hills Dipbrow Pomade. Apply it with an angled brush, and you’ll have power brows that never fade.

  1. Add Brow Gel

Work your way across your brows with a brow gel. A few quick strokes will smooth over crazy hairs and keep them in place all day long. Apply gel in a slightly upward motion to make your brows look thicker. It’s a fast step that makes a major difference.

And that’s it. Two steps and voilà: you’ve got amazing brows!

“It’s like hair spray for your eyebrows,” says Anthony, who adds that it’s a must-have for those with thick brows, as it helps tame and lock hairs into place for a simple, groomed look. “You can give your arches a little oomph without having to pencil them in,” adds Bhatty.

Brow gel can also be used as a final touch to lock in other products—and if you go the tinted route, it adds another wash of color and definition to existing hairs.

How to Apply

It’s pretty foolproof—you’re just combing the existing hairs into the shape of your choice. Our go-to method comes from guru Kristie Streicher, who advises brushing the fronts of the brows up, and the “tails” of the arches up and out for a natural-looking shape. 

Types of Brow Gels

There are different types of brow gels you can use that will be suitable for your final eyebrow look.

Depending on the shade of your brows, you can find a variety of colors. You can get eyebrow gel in brown, black or clear so you can add a natural tint.

Brow gels often come available in tubes with a mascara-style wand, so you can apply the gel and top up your brows quickly. This is perfect for those of you who have a quick beauty routine, or for those of you who need to touch up your makeup look on the go. It’s a great way to brush up your eyebrows, including those stubborn hairs that stick out. Some brow gels come with a brush with thin tips to help you sculpt your eyebrows with excellent precision.

Brow gels also come available in a small tube and its texture comes in the form of a pomade (plus eyebrow brush), which helps to smooth over the brows.

Best Brow Gel in the Market 

The BrowGal Clear Eyebrow Gel 

If you’re lucky enough to have brows that are already dark and defined, brow gel can be a great finishing product for you. It’s kind of like hairspray for your brows — it’ll keep them in place all day, but it doesn’t change the color or shape of your eyebrows. This one from BrowGal is the perfect pick.Check out eyebrow tattoo page which has everything you might need near you.

NYX Tinted Brow Mascara

I will never stop singing the praises of NYX brow mascara. It’s my favorite beauty product, and I actually stockpile it when I go home (Sephora, my choice NYC makeup store, doesn’t carry it). I use the lightest color, which is the perfect shade for my blonde brows, and I’ve had so many people tell me that it doesn’t look like I’m wearing any product — just that I have good brows. There’s no higher makeup compliment in my book.

Glossier Boy Brow

The creamy wax formula adds natural bulk. Boy Brow is available in clear, brown, black, and blond.

Anastasia Beverly Hills Brow Gel

Anastasia might have written the book on brows. The chamomile formula is great to keep your brows in place but also has a soothing chamomile formula that conditions your hair.

The Classic

Maybelline Great Lash Clear Mascara

The clear mascara can separate lashes for a polished look, but it also works on eyebrows. The formula defines and shapes for a low-key everyday vibe.

The Beach Staple

Mac Brow Set

M.A.C.’s waterproof brush-on gel will keep your brows shaped and shiny for eight hours. You can choose between the clear or tinted shades and even apply the formula on your lashes and facial hair for a full face grooming effect.

Wunder2 Long Lasting Eyebrow Gel for Waterproof Eyebrow Makeup

This waterproof and smudge-proof gel is infused with hair-like fibers to fill the brow in for a full look. The gel lasts for an astounding three days, so you can apply and live your life.

Eyeko Brow Gel

The universal shade works with all brow colors to fill in sparse patches and keep hair in place all day. Keratin and gingko biloba help to create fuller brows with continual use. 

The Push-Up Bra for Brows

Maybelline New York Eyestudio Brow Drama Sculpting Brow Mascara deemed Maybelline’s brow gel “The Push-Up Bra for Your Brows” back in 2015. The title still rings true for the beauty brand’s OG sculpting brow mascara with tinted gel mousse. The product applies just like a mascara and provides color, definition, and a long-lasting hold. 

Marc Jacobs Brow Tamer Grooming Gel

Fun Fact: This grooming gel was custom-made for Marc for his daily eyebrow shaping ritual.

The K-Beauty Killer

Chosungah22 Dong Gong Minn Brow Maker

It’s all about the two-in-one applicator that includes both a brush and a sponge tip. First, coat the brows by brushing against the direction of the hair growth. Then, with the slanted tip, draw in lines to fill in sparse areas of the brow.

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