cosmetic tattoo eyeliner

Choosing The Best Cosmetic Tattoo Clinic

Choosing your cosmetic tattooing artist is just like choosing a heart surgeon – it’s essential to get it right. While it may not be a matter of life or death, it is a matter of ‘damn I look great!’ or ‘what have I done to my face?’ Here are a few tips and tricks to ensuring you choose the right artist for the job.

Permanent cosmetics have become more and more mainstream, as people realise how excellent the results you can achieve can be. Now, there are many incredible permanent makeup artists across Australia – and all over the world!

Permanent cosmetics — also known as microblading, microstroking, 3D permanent brows or dermal cosmetics — is a form of cosmetic tattooing. The permanent cosmetic application uses tiny needles and various techniques to implant pigments into the skin for a more defined shape. Since the pigment is implanted into the skin, it is considered permanent, and yes, it is a tattoo. However, the pigments do fade over 1-3 years, depending on skin health and lifestyle.

Permanent cosmetics are not necessarily intended to replace makeup completely. When you want to kick up your heels and go out for a night on the town or want a different look, you can apply as much additional makeup as you wish. Permanent cosmetics can provide a great alternative to those who suffer from hair loss, alopecia, over-tweezing or thinning eyebrows. It is also a great alternative for the busy professional or athlete who needs to look her best all the time.Want to know more about our eyebrow tattoo services?  

Be a savvy consumer — training, photographs of work, and testimonials are important when choosing an artist. Our Custom Beaute artists have all been certified by an SPCP Trainer in permanent makeup fundamentals and have taken advanced training. SPCP requires artists to perform a minimum of 100 hours with a trainer before certification. Advanced training includes courses such as Microblading, Areola repigmentation or Microneedling, which all take thousands of hours of practice.

Not Just Vanity

For women who have arthritis, stroke, Parkinson’s disease, multiple sclerosis, or other conditions that cause tremors, putting on makeup can be an impossible task. Permanent makeup eliminates frustration. Women with vision problems, who are blind, or who have cataracts may also be good candidates.

Cosmetic tattooing also helps women who have allergies or hypersensitivity to makeup. Female athletes and other physically active women are turning to permanent cosmetics, as are businesswomen, entertainers, models, and homemakers.

temporary eyebrow tattoo

For women who have lost their hair because of chemotherapy, permanent eyebrows and eyeliner can restore self-esteem and eliminate the need to reapply eyebrows every day. Cosmetic tattooing can also help with vitiligo—a condition in which the skin loses pigment. Permanent makeup can blend lightened skin tones with the surrounding normal-coloured skin.Check out our range of eyeliner tattooservices to help with your problems. 

Choosing a Technician

Shop for a permanent cosmetic technician the same way you would for a doctor. Learn about the industry and the procedures, and visit the location you are considering.

Find out the following information about the technician:

  • What is his/her background? What continuing education has he/she pursued?
  • How much experience does he/she have in the type of procedure you want? Advanced procedures, such as facial blush and areola restoration, require special training.
  • Ask to see a portfolio of the individual’s work.
  • Does he/she belong to a professional organisation such as the American Academy of Micropigmentation?

Ask yourself the following when visiting the site:

  • Is the working environment clean?
  • Are new sterile needles used for each client?
  • Is the technician professional and neat with short, clean nails?
  • Are new gloves used for each client?
  • What type of anesthetics do they use?
  • How much does it cost? What is the policy on touch-ups?

Several national organisations offer guidelines for technicians and referrals for consumers, including the American Academy of Micropigmentation and the SPCP. Technicians can get certified by the Academy.


The best indicator of a great tattooing artist is their resume. Just like with any procedure, you don’t want anyone ‘practising’ a semi-permanent treatment on your face, and you want an artist working their magic. For that reason, you should conduct a quick experience audit on any tattooist you’re considering. Head to their website—does it list their credentials? I put mine on show in the About section of my website. Listing over 30 years of brow experience for me is less about parading my qualifications and more so about bestowing confidence onto my clients. I want them to know I’ll give them their perfect brows, lips or eyeliner.

It is critical that when you choose a permanent cosmetic professional, they have proof of competency from a reputable training academy which included hands-on training with an instructor. Paramedical procedures such as areola restoration, scar camouflage scalp or skin regimentation techniques require further advanced training in micro-pigmentation. Ask your preferred cosmetic tattoo professional what training they have invested in and their level of experience in applying that. It can take many years to master the profession of cosmetic tattoo and to understand the composition of the skin thoroughly.

Doctors and nurses who offer permanent cosmetics should also have certifications proving that they too have received hands-on, specialised training in cosmetic and paramedical tattooing. Just because someone is a medical professional does not mean they have artistic capabilities or in-depth knowledge to perform permanent cosmetic procedures successfully.

The industry of permanent makeup and micro-pigmentation changes continually, and a true professional will always strive to do what is best to deliver the best and safest service to their clients by continuously educating themselves. It is a great sign your investing in the right artist when they are continually investing in themselves.


Just like with any product or service, word of mouth is often the most honest and trustworthy form of review. You can figure out pretty quickly if an artist has been ruffling feathers in the industry with a quick Google search. Plug their name and business into the search bar, and it’ll pretty quickly churn out any red flags. Also run your eye over their Google, Facebook and Yelp reviews to make sure there’s a consensus in the level of service. For me, the customer comes second only to the brow artistry itself. Every person who steps into my room is treated like a coffee date with a friend, and you’ll often walk out knowing far more about me than you expected to. And this, along with my attention to detail, is something that constantly comes up in reviews.Looking for eyeliner tattoo salon? Look no further,Cosmetic Tattoo by Rach got you covered.

Salon & Equipment

No matter how good an artist’s brows are, if their salon is in poor nick—GET THE HECK OUT. Cosmetic procedures like microblading require extremely sterile environments to avoid any treatment complications. If you walk into a business to find the tattooing bed in the middle of a hair salon, that’s an immediate red flag because you’re exposed to all sorts of sprays and other nasties. If the tattooist is not wearing gloves when they begin the treatment, that’s another red flag. And if the technician doesn’t wash and sterilise their tools? Turn around and RUN.

mt eliza cosmetic salon


Particularly with brow tattooing, one of the biggest indicators of a sloppy or inexperienced artist is a stencil. If at any point during your initial consultation or appointment, the artist applies a stencil to your brows – or, God forbid, says they need to shave your brows to apply a stencil – hot foot it out of there! One of the first (and most important) things you’ll learn as a brow technician is that every pair of brows is different. The length, style, thickness and strokes of each of my clients are different, which is why I customise each of these factors unique to them. This ensures their brows look beautiful, but most importantly, natural. If someone’s simply applying the same stencil to every set of brows they service, there’s a good chance you’ll walk out of there with rogue caterpillars.

Colour & Stroke Matching

This red flag is in the same vein as stencils. If you sit down with a technician who doesn’t spend the time to carefully customise your unique brow design or if they use the same pigment colour for every client, then you need to run for the hills before hundreds of your hard-earned dollars go down the proverbial gurgler.


Just like when you’re in the market for a new car, you want to test-drive the vehicle before you sign on the dotted line. And so, when you’re in the market for some cosmetic tattooing, you want to meet the person who’s going to give them to you and ensure you’re getting the best service possible. By not offering a consultation before your treatment, the artist is not ensuring you 100% know what you’re getting into. That’s why I offer every single one of my clients a $50 obligation-free consultation. After a chat with me, you’ll leave with all the information you need to take that next step towards beautiful brows, lips or eyeliner.

Just like with any procedure associated with your body, you want to be 100% confident you’re putting it in the most competent hands. And if you want those hands to have over twelve years of tattooing experience and thirty years in the beauty industry, then book an obligation-free appointment with me right now to get that beautiful ball rolling.

Be wary of cheap deals.

With there being many artists in the UK, some permanent makeup artists will offer deals from time-to-time to stand out from the pack. However, when it seems too good to be true, it’s likely that it just may well be. Ask yourself – why is this artist charging so little? Please take a look at the quality of their work; it may be reflected in a lower price. Pricing doesn’t always reflect the skill or level of the artist, so make sure you consider other factors too. For example, the artist may be relatively new and trying to build their client base but have excellent skills. Even so, remember to be wary, permanent makeup can make a huge difference in your life, so you want to make sure you’re going with the best!

Any good tattoo artist in demand will charge a reasonable price for their work. In the world of cosmetic art, you get what you pay for. Great artists have usually invested tens of thousands on training courses, set up costs, equipment and insurance policies, to name a few. Besides, they have most likely invested many years in mastering their artistic ability. As a cosmetic tattoo is a creative role, each artist will charge their fee rather than complying with an industry-standard rate. This price will usually reflect the level of training, experience and efforts they have invested in their clinic.

Low prices or promotions that just seem too good to be true often speak a lack of experience of the technician. The result may not be what you want, or worse yet, you may need to spend the money you thought you initially save to find a qualified professional to fix mistakes that were made by a novice.

Read reviews

One of the best ways to get a feel for what a permanent makeup artist is like is to take a look at reviews and testimonials. Often artists will have social media pages where you’ll be able to read real reviews from those who have been in for a treatment. Of course, use your judgement to make your decision. Although studies are beneficial, it’s all about you and how confident you feel in that artist at the end of the day.

Facebook and Google are great platforms to find user feedback for your preferred artist. A great artist does not necessarily have hundreds of positive feedback or 5-star rankings, but you don’t want to see more than a handful of negative reviews either. Let’s be honest, having an artist role isn’t always easy, and it can be challenging to match their style to every client that comes through the door. Read some of the negative feedback and make a judgement call. Was it targeted at a cancellation policy discretion or was the client really trying to warn others about a bigger underlying problem of incompetence or malpractice. If the artist has turned reviews OFF, ask yourself why? The best form of recommendation is word of mouth. 

Ask about training

Permanent cosmetics is a highly skilled craft. It takes a lot of training, skill and practice in order for an artist to produce the best results. Don’t be afraid to ask when and where they have trained and what qualifications or certifications they hold. It’s important to know that they’ve trained with a well-established training academy like Nouveau Contour so that you know you are in good hands. You also want to see that they have continued their training. Permanent makeup has developed and changed over the years, so make sure you choose someone who’s up-to-speed with the latest industry developments.

View their portfolio

One of the most critical areas of choosing a good artist is their body of work. Every artist you approach should be able to show you examples of their work, including before and after treatment pictures. You want to see a wide range of treatments, on varying clients so you can get a real feel for their work. Even if you view their work online, they may have more photos that they can share with you, that are more specific to your treatment.

Check they have the right paperwork.

All good artists should be insured and registered. This is not just because we say so – they MUST be insured with an appropriate company and registered by their local authority! You want to know that where they are working from has been deemed as suitable for performing treatments by the right people. If the artist can’t provide these simple things, you’re best moving on with your search.

Make sure you feel comfortable.

An essential part of a good artist and good treatment is making sure that you are comfortable. If you’re confident and happy with your choice of the artist, you’re more likely to feel relaxed and get what you want out of your initial consultation. Trust and communication will help you to build a good relationship with the permanent cosmetics artist that you choose. You need to make sure you find someone you feel comfortable with so that you can openly discuss your needs and expectations of your treatment.Check out eyebrow tattoo page which has everything you might need near you.

No matter which artist you go with, if you have any questions, queries or concerns, feel free to contact the Karen Betts Professional team. You must do your research, so you walk away from that clinic or salon happy!

Before And After Photos

You wouldn’t choose a plastic surgeon without seeing samples of his or her work. The same logic applies with your search for permanent makeup or a medical tattoo artist. With modern technology, there is no excuse why a cosmetic artist cannot provide recent photos of past clients so you can get an idea of their style, technique, and overall ability. There is a good chance some websites use a stock image or other images found on the internet, so do your homework, research the artist on google and social media for professional validation. Above all, compare many artists works and costing before making your final decision.

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